RC RELEASE

Brand image film

商業廣告

RC RELEASE is the world’s first massage and rehabilitation product specifically focused on the rotator cuff.
The product will be launched on a fund-raising platform, and DC was in charge of the fund-raising film and photography.
With the rising popularity of fund-raising platforms, fund-raising projects have sprung up. In addition to the product itself being competitive, the film and other marketing products have to be improved, in order for the product to stand out among the numerous international fund-raising programs.

Client: RC RELEASE
Website: rcrelease.com
Services: 視覺風格統籌,製片,攝影,腳本設計
品牌形象影片|商業攝影

Idea

RC RELEASE is a product designed for athletes or retired weight lifting enthusiasts, so in the first half, we hoped to bring out the visual tension. For the pictures, we used a high light ratio and low brightness. The addition of grand music and differential velocity editing methods greatly improved the attraction of the film.

Also in terms of the 2D motion, the fonts and color tones were all highly linked to the product and allowed the overall tone of the film to be more consistent.

Process

For the overall structure, the first half displayed the ways to use the product; and the second half included a narration so that the viewers can further understand the product characteristics and R&D process. This way, the client could divide the front half and second half for different marketing demands.

Because the second half of the film is mainly a description, so the tone is different from the first half. It is filmed with bright lighting, and soothing music and narration so the viewers can more easily access the product information.

Photography

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品牌形象影片|商業攝影
品牌形象影片|商業攝影

Result

Because the photography and film were done at the same time, so it took a total of two days to complete filming. However, because we did both parts, the overall style was more uniform.

In order to shoot low-brightness and shadows, we spent a lot of effort in the lighting design and making adjustments. Lights and hues were powerful tools to create the atmosphere of the film. If you put a lot of effort in these two elements, your film will definitely be even better.

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Allen Tsai Director/ Screenwriter

RC RELEASE
視覺規劃

商業廣告

RC RELEASE 是世界第一個專門針對肩旋轉肌群做按摩及復健的產品。
產品將會登上募資平台,由DC操刀募資影片及平面照的拍攝。

隨著募資平台的盛行,募資計畫如雨後春筍般冒出,除了產品本身要有競爭力之外,影片等行銷品的品質也要隨之提升,才能在眾多國際募資計畫中脫穎而出。

Client: RC RELEASE
Website: rcrelease.com
Services: 視覺風格統籌,製片,攝影,腳本設計
品牌形象影片|商業攝影

Idea

RC RELEASE是針對運動員或重訓愛好者所設計的產品,因此在前半段的形象部分,希望能夠帶出視覺張力。針對畫面,我們以高光比及低亮度的方式呈現,搭配有氣勢的音樂,並運用速度差的剪接手法,提高了整支影片的可看度。

另外在2D Motion的部分,無論字型或是色調上都與產品有高度的連結,讓影片的整體調性更為一致。

Process

整體的結構上,前半部我們以形象的方式拍攝,呈現出產品主要的使用情境 ; 後半部以旁白說明的方式,讓募資群眾們得以進一步理解產品的特色及研發緣起,如此一來,客戶可將前半及後半部影片拆開,供不同行銷需求使用,提高影片的使用彈性。

影片的後半段,由於是偏說明性,因此在調性上選擇與前半段有所區隔,以明亮的方式拍攝,搭配輕鬆的音樂及旁白語調,方便觀者更容易獲取對產品的相關資訊。

Photography

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品牌形象影片|商業攝影
品牌形象影片|商業攝影

Result

由於平面照片跟動態影片一起進行,因此共花了兩個工作天才得以完成拍攝,但也由於兩者皆由我們來拍攝,在整體作品的調性上顯得更為統一。為了拍出低亮度的光影質感,我們花了不少心力在燈光的設計及調整上。燈光及色調是營造影片氛圍的強大利器,有用心在這兩個部分上,必定會為影片加分不少。

0418DC_Portrait0013
Allen Tsai Director/ Screenwriter