Siruba

Technology image film

Idea

There is taboo in professional photography which is the photographer indulges in the state the subject is in. When shooting people or dramas; poses, acting, scenery, and narratives can help to avoid subject states. If commercial photography wants to avoid the state of the subject, the visual performance or semantic must be richer and clearer than other types of photography. The use of visual elements is to enhance the expressiveness of the image, so that the audience is emotionally stimulated in the visual sense. Commonly used techniques include styling, light and shadow, three-dimensional, color and so on.

Process

Lighter and larger areas of flat lighting was used visually to add some warmth to the technological feel. To remove the subject from its state, we chose to use close-ups or product parts for the pictures. The entire film only used two lenses to show the products. After resolving the state of the subjects and the visual elements, the theme of the film is what remains – speed. This theme was expressed through the time of the actual operation. Time is also the essence of a film, and the theme of speed echoes with the product characteristics.

Because the client did not want to have narration in the film, we had to express speed through pure visual experiences. So you will see the visual effects, editing, musical rhythm, camera movement, different degrees of dynamic blur, and high-speed photography produced by the mechanical movements in the film.