Idea
In order to fit with the product launch in summer and to convey a natural and fresh atmosphere, after communicating with the customer, we decided to use a grassy plain as the background and the bright sun also highlighted the protective effects of the product. We started with Tia Lee sharing about her personal experiences, from her best pose to the most important tips for shooting, and taking care of each part of her body to create the perfect image.
Process
After the client explained their needs, the photographer referenced many layouts and poses to decide the gestures of the model. Besides looking natural, she needed to look confident and modern. We researched the best poses and expressions of Tia Lee, our model, as well as the site’ s shooting restrictions, which were all pre-production steps that needed to be taken.