iWEECARE

Brand Image Film

Idea

The film series were based on the concept of “guardian angel.” The Temp Pal is personified and the product functions are described from the Temp Pal’s perspective, and it tells us how “measuring body temperature” is now more convenient and simple. The narration approach uses the questioning method, and points out in the beginning, the problems that pregnant couples or families with newborns often encounter. The consumers can immediately relate and want to continue watching.

Because it is a film for maternity or children’s products, the client wanted a gentle and lively style, so the colors tones were warm and colorful and the images are drawn with an illustration style.

Process

A good script is an indispensable element of a successful film. Before writing the script, the director first discussed the product features the client wanted to emphasize in the film, and then these key elements were organized to write the story outline. Because the film guided the audience in a narrative way, the film script was written colloquially.

After confirming the script, the artist and the animator decided the character and the shot images. It is worth mentioning that, when producing the 2D animation, the animator needed to have a clear direction in terms of the shots and transitions. This not only allowed the clients to understand the film’s presentation and operation, it also prevented problems with implementation during production. In addition, after there was a basic idea for the transitions, the element design could also be done in advance to increase the efficiency of the animation.

When the roles and script were set, the artist drew all the shots according to the character styles and script. After they were completed, the client was be able to see what each scene would look like, to avoid the need for changes after starting production. This can also guaranteed the consistency of the overall artistic style.

After the animation script was finished, we entered the animation stage. We mentioned before that this film leads the audience through narration. The animation speed and appearance time is closely related to the narration. So after the script was completed, we provided the customer with a suitable voice actor. The director and client also went to the recording studio to participate in the dubbing. The director first communicated the speed and tone he wanted to the voice actor, and the voice actor also added elements according to her own experiences. When the recording was completed, the animator decomposed the elements completed by the artist into the parts needed for the animation. He then put them back together and made the animation according to the content and speed of the shots and dubbing.