FIH Mobile Limited InFocus mobile phone animation The film has a lot of bright colors and catchy music according to the characteristics of the digital products. The eye-catching visual effects highlight the characteristics of the products. Aren’t you immediately attracted by the colorful animation design? Idea The main purpose of this film was to be played in the shops, so strong rhythm and visual design was essential to attract the attention of consumers. Because the mobile phone market is already very mature, so specifications are not the most prominent element. The key was to elevate product appearances and usage scenarios to maximize the benefits of the film. Process In the beginning, we established a good two-way communication relationship with the client and came up with a unified visual style for the film. The pre-operation preparations helped us save a lot of post-production time. While providing customers with satisfactory quality, DC also hopes to work efficiently and effectively. Result The usage scenarios of the product in the film could effectively increase the consumers understanding of the product, and its beautiful appearance was an added advantage. Along with the promotions by the Internet and store staff, the product successfully attracted the attention of consumers. Jeremy Tsai Audio Director/ Project Manager