ACHB Corporate Image Film ACHB develops and manufacturers all kinds of high-precision components and has developed professional processing technology for parts made from hard to cut and complex materials that require high precision. Their current products cover six areas. In addition to supplying products in the Taiwan market, it is actively developing the international market, and striving towards becoming a global supplier of precision technological parts. Idea The client wanted the film to show the company’s technical expertise and services, while also exhibiting the company’s new plant and variety of advanced equipment. In the beginning, we used a 2D animation design that used that same colors as the corporate logo, and informed users of ACHB’s mission and the six fields its business covers. Process Because the client’s full support, coupled with the professional assistance of Think brand consultant, the shooting process went very smoothly. We were most impressed with the meeting held in the meeting room where all the staff gathered together. In the beginning, they were not used to being in front of the camera, but after practicing a few times, they were able to act naturally so we were able to get the perfect shot. Besides using lighting to show off the machines, we also captured images of the company employees hard at work. Because they have an entirely new plant, we also used aerial photography to show the overall design and space outside of the plant. Through the bright colors and catchy music, we were able to produce a successful film. Result The corporate image film wanted to mainly present the company’s core values and overall corporate identification planning. Therefore mutual communication and consensus was extremely important. We were happy to jointly complete this project with Think. After Think conducted a CIS for ACHB, we continued to create a new image film for ACHB, loyally presenting ACHB’s core values through the image film. Allen Tsai Director/ Screenwriter