Error Design

Image Film

In Thailand, the famous brand ErrorDesign, is a platform that has cultivated a number of well-known designers. After the introduction by their general agent in Taiwan, the brand not only wanted to let the people of Taiwan see the diverse design culture of Thailand, it also hoped more people could see Taiwan’s design ability through cooperation with Taiwan designers.

Idea

To highlight the diversity and uniqueness of the Error Design Taiwan brand, we partnered with Error Design to host the Error Design Icon Model search.

After picking out the four Error Design Icon Models, we immediately started pre-production of the image film. The film would be launched in summer, and since Error Design’s main products are t-shirts, so we hoped the video could show the youthfulness and vitality of the four girls while wearing Error Design t-shirts when they were out and about in the summer.

Process

The shooting time only took one day, but in order to have rich images, we designed a lot of different scenes.

Because there would be water scenes during shooting, so makeup and clothes had to be fixed. Since the four girls all had to be styled, so besides hoping for good weather, our team had to be highly efficient to make sure we would get all our shots.

Result

DC is constantly seeking change and different types of cooperation, and we also look forward to the different results produced by every new project.

 

In the image film there were many tasks that needed to be completed. In order to generate the best results, DC tried to produce music for the first time. We wanted to have music that sounded relaxed and lively. In addition, because it is a clothing design brand, we produced fashionable House music to support the film.

DC 新型態的商業攝影廣告公司|關於 DC
Allen Tsai Director/ Screenwriter